Letarte Hires New Sales Manager

Fairfield, CT, June 3, 2010 - Letarte, Maui-based swim & cover-up brand, is pleased to announce the addition of Nicole Jeanetti as the company's new Sales Manager.  With almost a decade of experience building sales initiatives,  Ms. Jeanetti will manage all national wholesale accounts for Letarte and help grow the brand's identity among specialty retailers.

"We are excited to have Nicole join us--among her many sales assets, she brings her familiarity with the national as well as international distribution points," says CEO Michele Letarte Ross.  "Her knowledge and experience of both specialty and department store customers needs will round out our wholesale business."

Most recently, Ms. Jeanetti was a Senior Account Executive at Liz Claiborne Inc where she was responsible for maintaining and growing the $40 million DKNY department store and outlet business. During her time there, she brought in over $1 million in new business, along with expanding distribution through partnerships with Belk and Lord & Taylor.  

Before joining Liz Claiborne, Ms. Jeanetti worked at Swimwear Anywhere Inc where she helped reinvent the DKNY swimwear brand and assisted in the launch of Juicy Couture Beach.

Lisa Letarte Cabrinha and Michele Letarte Ross are the sisters behind the Letarte label and lead the company from opposite coasts.  Celebrating their 10 year anniversary this year, the company started off in a handful of select resorts and high-end boutiques.  Now it is a multi-million dollar brand sold in 400+ retail outlets worldwide.  

For more information visit www.letarteswimwear.com
Press contact:  Ana Rombilus
P:  203.372.8301, x2603
E:  

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