Letarte Adorns the Cover of Sports Illustrated's
50 Years of Beautiful

Letarte Adorns the Cover of Sports Illustrated039s br 50 Years of Beautiful

Designer Lisa Letarte Cabrinha creates the cover swimsuit for Sports Illustrated 50 Years of Beautiful

MAUI, HAWAII—Whoever said don’t judge a book by its cover, hasn’t seen Sports Illustrated Swimsuit: 50 Years of Beautiful. Half a century of bathing beauties are celebrated in this 304-page coffee table book--with an exclusive swimsuit on the cover created by designer Lisa Letarte Cabrinha.

Lisa artfully combines fifty years of iconic magazine covers into the signature print designed especially for the two-piece halter.

“As a swim designer, it is always a thrill to see your creations on the pages of Sports Illustrated.  It’s one of the most anticipated media events of the year.  The task of creating a signature print and silhouette to represent 50 years of S.I. is, quite simply, a designer’s dream.”

When it comes to fashion, Lisa wrote the book on swimwear. The Letarte label is a long-time sweetheart of S.I.’s annual swim edition with over 14 years of coverage in the magazine. Letarte has captured two cover shots in 2005 and most recently, in 2013 with Kate Upton’s iconic Antarctica photo shoot donning Letarte’s white mesh bikini.

Partnered with her sister Michele, who resides on the east coast, Lisa creates her designs from Maui where the brand originally emerged.  She infuses her jet-setting island lifestyle and the spirit of Aloha into Letarte’s signature prints, intricate adornments, and lavish detail.

Letarte is an iconic Maui-based label best known for its elite designs of swimwear, cover-ups and sportswear. Created by the Letarte sisters in 2000, the Hawaiian authenticity of the label blends a bohemian island essence with chic global aesthetics. In 2012, Letarte was inducted into the Made In The USA Foundation Hall of Fame.

Letarte is sold in over 400 wholesale accounts worldwide and is expanding its Letarte boutique locations. The coveted brand has a devoted fan base—including endorsements from Hollywood’s finest and internationally acclaimed media.

If you would like more information about Letarte, please contact Carolanne Ghee at 203.372.8301 or email

updated: 1 year ago

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